Découverte en détails dans la galerie

Description originale

We designed a completely new look for Schroeder, one that communicated on three levels. The first level is a clean, white opaque package that communicated a European sophistication. The next level is the use of the words One, Two, Whole, and Skim each scaled reflect the fat level of the milk, The last is the use of rotating, esoteric phrases that spoke to consumers in an anti-marketing language. Phrases like for dreamers and optimists and for those who fall somewhere in between. The early results speak for themselves. Schroeder saw a sustained 15% increase in distribution due to their new packaging and 22% increase in sales of milk during a recessionary economy.

Design by Capsule & via

Dans la même thématique

• Forest Milk
• MILK Carton Concept
• Milk
• Gotta Moo
• Milk packaging

La minute packaging

Au-delà de la naturalité et de la sobiété souhaité par la marque pour cette gamme, le choix de l’alu brossé a été également dicté par une préoccupation environnementale, ce type de bouteille «est indéfiniment recyclable». L’étiquette est sobre, elle aussi, à la couleur du jus qu’elle contient : rosé pour le pamplemousse rose, jaune pour le citron et orange pour l’orange. Pour la fermeture, la capsule-anneau retenue n’est malheureusement pas refermable. via emballage-digest

Distribué par Bergams, en vente directement chez JérÔme (8 avenue de Verdun à Biarritz) ou en ligne sur Eaux du globe. via drinky

Dans la même thématique

• Wine That Loves
• Elements of Islay
• OZ Vodka
• French Rabbit par Tera Pak
• Freshness label

Plus de détails en images dans la galerie

Description originale

The recent surge of enhanced water products has attracted much of the health conscious population of today. My re-designed packaging system repositions Pure American’s vitamin water under the new alias, V+M, a vitamin-enhanced mineral water that helps emphasize the health benefit of each of the flavors, conducive to overall well-being. A specific vitamin is highlighted on each bottle, as represented through the suitable animal icon.

Design by Braden Wise & via

Dans la même thématique

• Vitamin Water Design Competition
• 70N Pure Arctic Water
• Vitamin Boxes
• Mambajamba
• Boxed Water Is Better

Plus de détails en images dans la galerie

Design by Nimrod Gavish & via

Dans la même thématique

• Pretzel Ring
• Black Tea Packaging Concept
• Aperitivo Table concept
• Botanical Bakery
• Stanley Honey Reusable Packaging

Plus de détails en images dans la galerie

Design by Turner Duckworth & via

Dans la même thématique

• Lærdal Grønt
• Logo evolution : Pepsi vs Coca Cola (edit)
• Via Roma
• Noir Restaurant – Roumanie
• Happy and Sweet Calendar

Plus de détails en images dans la galerie

Description originale

The client wanted us to develop a brand identity and a product design for a new entrant in the non-alcoholic beverage industry. Dur idea was to create a product that combines classic barmixers with the functionality of an energy drink and a brand that addresses to urban creative leaders. Awards that it won – Bronze World Medal at the New York Festivals, Distinctive Merit at Art Directors Club New York and Best Design 2008 at the Creative Review Annual.

Design by A Strange Matter & via

Dans la même thématique

• Valens Energy Drink
• Ecolean Packaging
• Missile Energy Drink
• Bear
• Tengu Instant Noodles

Ce digestif sans alcool à base d’extraits végétaux et aromatisée à la poire permet à l’organisme d’assimiler plus facilement les excès en aidant à la digestion des aliments et des boissons. Pour cela, chaque composant répond à des critères de performance et d’innocuité : les principes actifs et extraits végétaux sont ainsi soigneusement choisis pour leurs qualités détoxifiantes.

Un produit miracle ? Non plus, les effets de Security Feel Better se ressentent environ 45 minutes après l’absorption de la fiole entière et non diluée. Le concept Security Feel Better ? Allier convivialité et sérénité sans se prendre la tête !

Plus de détails en images dans la galerie

Copyright Cherry and Cake – Official website

Dans la même thématique

• Glowelle
• Burn Energy Shot
• Kiwicru met le kiwi en bouteille !
• Bois et plus belle tu seras !
• Green Berry Tea

Description originale

Pearlfisher has created the brand identity, name and packaging for the Cawston Press range of apple juices; the apple juice brand formerly known as Cawston Vale.

Pearlfisher was tasked with visibly capturing and preserving the flavour and essence of the apple, creating a stand-out design that visibly connects the consumer with the fruit and the qualities attributed to the natural juice produced by Cawston Press. Creative director Natalie Chung says: “The design essence is ripe and raw and we have created a bold and contemporary visual language to reflect the taste benefits of a product that will not compromise on quality.”

The new name and identity is intended to inspire a consumer reappraisal of the ambient juice sector by drawing attention to the availability of a premium quality juice, made from 100% whole pressed apples rather than fruit concentrates, that isn’t found in the chiller. It also aims to reinvigorate the ambient aisle itself, introducing premium branded innovation to an area generally perceived as generic, standardised and with no named brands.

Mark Palmer, Marketing Director at Cawston Press says: “We are delighted with such a strong, vibrant and clear packaging design. We needed an identity that could shout above the crowd – speaking directly to consumers as well as creating a strong dynamic shelf presence to bring some much needed news to the neglected ambient fixture.”

The five newly branded variants of Cawston Press (Apple, Apple & Ginger, Apple & Elderflower, Apple & Rhubarb and Apple & Blackcurrant) will be sold in Waitrose, Ocado, Booths and speciality food stores from January 2010. RRP £1.79 for a 1 litre pack.

Design by Pearlfisher & via

Dans la même thématique

• Jme Packaging
• Panettone by Jamie Oliver
• Gelati Sky
• Raw Health
• Cadbury Dairy Milk

Découverte du film publicitaire

Cliquer ici pour voir la vidéo.

via

Dans la même thématique

• Secoues, secoues, secoues-moi !
• Fresh ‘n Fruity – Wrecking Balls’ ad
• Choc2fruits : des fruits, du chocolat … un snacking sain !
• Hold The Burger !
• Le bar à éclairs Fauchon chez Citroën

Credits & copyright Vanessa Prezoto – via

Dans la même thématique

• Gooday
• Reyneke Reserve Packaging
• Missile Energy Drink
• Nairobi Coffee Packaging
• Bulle N°1 Sparking Cider Packaging