A découvrir, deux projets de packagings de jus de fruits et de smoothies réalisés par le studio de design PROUDdesign basé à Amsterdam pour le producteur de jus de fruits frais Fruity King. Deux exemples sobres et frais à découvrir dans la suite !
Description originale / PROUDdesign has created a new identity for this organic juice brand. They also developed the name based on their creative work. The name « Ripe » reflects the time and care which is taken to grow and ripen the 100% pure and organic fruits. It is decribed as such in the graphical leaf. Together with the still photography and colourful, modern typo we created a real modern organic juice brand.
Description originale / This concerns a rapid repositioning of a young brand. We wanted a clear focus on the unique aspect of this brand: flavour by number. Based on three taste aspects, sweet, sour and bitter, all fresh juices are rated and given a unique number. The higher the number, the more pronounched the taste on this aspect. Since these tastes are based on special, fresh fruits this profile and thus number can change during the season and with the harvest. The soft squared bottle and vertical text lay-out supports the technical background. The range consists of fruit juices and smoothies.
via TheDieline
